"Maska"
"Maska", a show based on the world-renowned best-selling hit of "The Masked Singer" premiered on TV Channel "Ukraine" wining millions of viewers and became the best program among all main audiences: 18-54, 14-49, 18+, 4+, both in cities of 50 000+ and all over Ukraine.
Among audience 18-54 (50 000+), the share of the project was 17.52%, rating 5.43%; among audience 14-49 (50 000+), share 18.43%, rating 5.12%; among audience 18+ (50 000+), share 22.31%, rating 8.55%’ among audience 4+ (All Ukraine), share 19.96%, rating 7.15%.
In the premiere episode, eight mysterious characters performed on the unique stage of "Maska". They were the bright Sun, épatant punk rock Sheatfish, coquettish Fox, romantic Dragon, inflammatory Goat, tempting Rose, heart-touching Froggy and cyber punk Buffalo.
On the day of the show's premiere, TV Channel "Ukraine" was first among Ukrainian TV channels in all main audiences. Namely, among audience 18-54 (50 000+), the average share of the channel was 11.55%, rating 1.81%; among audience 14-49 (50 000+), share 11.55% and rating 1.6%; among audience 18+ (50 000+), the share was 16.78%, and rating 3.36%; among audience 4+ (All Ukraine), share 16.36%, rating 3.14%.