Camilo, Paulina Rubio and Christian Nodal awarded at the "Premio Lo Nuestro" 2022.
Univision’s live broadcast of the 34th annual edition of “Premio Lo Nuestro” kicked off the year as the first major music award show in 2022, showcasing worldwide acclaimed performers, the hottest new hits of the season, and world premieres, all tying in to deliver the No. 1 program on all of television for the third consecutive year among Adults 18-49 and Adults 18-34. The three-hour music award show reached 6.0 million Total Viewers 2+ who tuned in to all or part of the three-hour live broadcast and averaged 2.8 million Total Viewers 2+, 1.2 million Adults 18-49, and 490,000 Adults 18-34.
The 34th edition of the world’s longest-running Latin music award show kicked off with superstar Maluma presenting a tribute to Latin music legend and cultural icon Vicente Fernández by Ángela Aguilar, Camilo, Christian Nodal, David Bisbal, and Grupo Firme. The two-act opening continued with a vibrant performance by dynamic duo Wisin y Yandel in the TV premiere of their new hit “No Se Olvida.” “Premio Lo Nuestro” made Univision a top five network on all television regardless of language out-delivering FOX, The CW, and Telemundo for the entire night among Total Viewers 2+.
Hosted by David Bisbal, Alejandra Espinoza, Yuri, and Gabriel Soto, the unforgettable night included a historic number by iconic Rockstar Sting, who, from the arena’s rooftop, premiered his new song “Por Su Amor.” The Italian superstar Laura Pausini performed a striking rendition of “Caja from Rome.” The world premiere of urban superstar Natti Natasha’s “WOW BB,” featuring famous urban artists Chimbala and El Alfa, put everyone on their feet.
“Premio Lo Nuestro” also delivered more Total viewers, not just Hispanics, than the latest editions of the “Billboard Music Awards” and “Video Music Awards” for the second consecutive year among Adults 18-49 and Adults 18-34. The telecast also attracted more U.S. Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards,” “Country Music Awards,” and “Video Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
“Premio Lo Nuestro” currently ranks as the No. 1 entertainment program on all television, regardless of the language in the current 2021/2022 season, with U.S. Hispanics among Total Viewers 2+ and Adults 18-49 as well as second highest with Adults 18-34. Univision is also home to the No. 1 (“Premio Lo Nuestro 2022”) and No. 2 (“Latin Grammy Awards 2020”) award shows on all of television, regardless of the language in the current 2021/2022 season, with U.S. Hispanics among Total Viewers 2+, Adults 18-49 and Adults 18-34. Additionally, Univision’s “Premio Lo Nuestro” grew the period by double-digits from the prior four Thursdays among Total Viewers 2+, Adults 18-49, and Adults 18-34.
Univision’s “Premio Lo Nuestro” also crushed social with 6.8 million total interactions across Facebook, Instagram, Twitter, and YouTube, making it the most-social program across all of TV. The program delivered six times the total interactions than its closest competitor TNT with NBA Basketball coverage. “Premio Lo Nuestro” made Univision the #1 most social TV network on all television, receiving more total interactions than the remaining Top 5 networks combined. “Premio Lo Nuestro” 2022 is the #1 most social program across all of television for the entire day for the 6th straight year and the #1 most social entertainment telecast across all Broadcast Networks in 2022 YTD