The deal was spearheaded by Andrea Scrosati, Fremantle’s Group COO and CEO of Continental Europe, and Guy Hameiri, Co-Founder of Abot Hameiri, the Fremantle-owned Israeli production company.
Under the terms of the deal, the shows will launch on Merzigo owned and operated Social Media Channels, as well as Başlat, Merzigo's own OTT platform, Başlat, which will launch in Turkey in 2023.
Fremantle acquired a 51% majority stake in Wildstar Films, an award-winning independent production company at the forefront of innovation in natural history and premium factual content.
The acquisition further underlines Fremantle’s strategic plan to invest in and help develop premium production companies with exceptional creative talent.