Últimas noticias sobre África

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

Esta nueva colaboración, centrada exclusivamente en los formatos guionados, marca un hito importante en la localización de narrativas globales en la región y promete crear nuevas oportunidades tanto para creativos como para los emisores.

Founded in 2012 with the ambition of making quality African content accessible on all media, Marodi TV is positioned as the leading producer of series in Senegal, which are also very popular in Africa.

The latest research by Digital TV Research shows that the region will increase exponentially its subscriptions, although penetration will still be low.