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Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

Si bien los ingresos publicitarios de YouTube son menores que los que generará Meta con Reels en Facebook e Instagram, están a la par de TikTok y superan por lejos a las plataformas de streaming.

The global media company has secured the rights for the Nicolas Cage-starring horror movie in Hungary, the Czech Republic, Slovakia, Benelux, and Israel. The film wil showcase in other territories soon.

Nuevo formato Binge Ad, códigos QR, patrocinio de títulos y más recursos de medición para los anunciantes son algunas de novedades que serán introducidas por la plataforma para el próximo año.

The vast majority of viewers watch TV from both ad-supported and ad-free sources. Nearly all TV consumers (95%) watch from at least one ad-supported source, and 79% also watch from at least one ad-free TV source, according to Hub’s latest report.