Últimas noticias sobre advertising

Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.

Platform revenue reached $975 million, streaming hours hit 35.4 billion, and gross profit rose 17% year-over-year; company announces $400 million stock repurchase plan as it lifts full-year guidance.

In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.

Group revenues declined to €840 million in Q2, adjusted EBITDA dropped 40% to €55 million, but executives expect ad sales to rebound in H2 and reaffirm full-year guidance.

Almost 70 million users subscribe to ad tiers in Q1 2025, representing 25% of all SVOD subscriptions across Western Europe, led predominantly by Amazon Prime Video.