Últimas noticias sobre advertising
3 SEP 2025
Markets
USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce
48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.
22 AUG 2025
Markets
FAST business: live content emerges as a growth engine
Amagi’s 15th Global FAST Report shows 84% of managed live events were sports in Q1 2025, with 67% of U.S. viewers streaming live events and 47% willing to trial paid services if offered a free live event.
19 AUG 2025
Ad Sales
Globo innovates by blending fiction and reality in "Anything Goes" commercial campaigns
The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.
19 AUG 2025
Publicidad
Globo innova al fusionar ficción y realidad en campañas comerciales de "Vale Todo"
La telenovela integra 16 marcas en 76 acciones de branded content, alcanzando a más de 125 millones de personas en Brasil y aumentando en 12% el consumo de telenovelas en Globoplay.
15 AUG 2025
Streaming
Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports
With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.