Últimas noticias sobre amazon-prime-video

UK: Half of Prime Video subscribers are open to ad-tiered plans 14 MAY 2024

Trends

UK: Half of Prime Video subscribers are open to ad-tiered plans

A report by Ampere Analysis revealed that, although it experienced a major setback after it announced its ads-supported tier, the platform has seen a major increase in the interest of a more economic option in exchange for having to watch ads.
USA: Amazon Prime Video ad-tier is growing 7 MAY 2024

Trends

USA: Amazon Prime Video ad-tier is growing

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
¿Cuáles son las mejores interfaces de las plataformas de streaming? 3 MAY 2024

Streaming

¿Cuáles son las mejores interfaces de las plataformas de streaming?

En la batalla del streaming, las plataformas compiten constantemente por ser el top of mind del usuario, pero ¿hasta qué punto se centran realmente en su experiencia? En su último análisis, BB Media seleccionó un Top 5 de interfaces.
Imagen Ya hay más hogares con Netflix que con DVR en Estados Unidos 3 MAY 2024

Trends

What are the most effective streaming bundling strategies?

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.
UK: Netflix and Apple TV+ stay on top, while  Prime Video ad-tier faces backlash 26 ABR 2024

Markets

UK: Netflix and Apple TV+ stay on top, while Prime Video ad-tier faces backlash

Kantar’s Entertainment on Demand (EoD) data and analysis on the UK's streaming market revealed that, while Prime Video is allegedly facing subscribers loss in response to ad-tiering, Netflix and Apple TV+ are keeping up their good results.