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The new agreement will feature the ad-supported version of Max as part of the Sky bundle at no additional cost when it debuts in the UK and Ireland in early 2026.

WBD achieved over 215 million viewers cumulatively in Europe, representing a 23% increase over the Tokyo 2020 Olympics.

The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.

Andrew Georgiou has been named as the head of Warner Bros. Discovery’s media business in the UK and Ireland. He also retains his position as President and Managing Director of WBD Sports Europe.

In addition to the launch of a new brand, starting today, discovery+ becomes the new streaming destination for TNT Sports in the UK.