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A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.

Jonathan Carson, Cofundador y CEO de Antenna, y Brendan Brady, Director de Estrategia, detallan datos recientes sobre la situación actual del segmento streaming en el país y su proyección a futuro.

According to Antenna’s latest report, although acquisitions keep increasing, so did the churn rate, forcing the biggest SVOD players to shift their focus to a more advanced subscriber management.

In its latest report, Antenna took stock of consumer subscription behavior to assess the elements of the sports streaming landscape that seem clear versus those that remain unclear.