Últimas noticias sobre avod

Research 2 DIC 2022

AVOD finds an increasingly receptive audience

2 DIC 2022
Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.

Research 24 NOV 2022

Sweden: Advertising on digital video reaches its highest weekly reach

24 NOV 2022
Mediavision’s Q3 analysis shows that 90% of all 15-74-year-olds in Sweden view advertising financed video at least once a week. This can be compared to the 75% reach of paid streaming services during the same period.

Research 21 NOV 2022

Hybrid tiers to boost global AVOD business

21 NOV 2022
According to Digital TV Research, global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022.

Digital 15 SEP 2022

Netflix estimates its AVOD tier will reach 40 million viewers by 2023

15 SEP 2022
Netflix estimates its ad-tier would grow to over 40 million unique viewers by the third quarter of 2023, with 13.3 million from the United States.

Digital 2 SEP 2022

¿Cómo será la versión de Netflix con anuncios publicitarios?

2 SEP 2022
Profesionales de agencias estadounidenses revelaron a Ad Age que la publicidad en la plataforma será más cara que en la competencia y que el servicio podría llegar al mercado a finales de este año.