Últimas noticias sobre avod

Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.

Mediavision’s Q3 analysis shows that 90% of all 15-74-year-olds in Sweden view advertising financed video at least once a week. This can be compared to the 75% reach of paid streaming services during the same period.

According to Digital TV Research, global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022.

Netflix estimates its ad-tier would grow to over 40 million unique viewers by the third quarter of 2023, with 13.3 million from the United States.

Profesionales de agencias estadounidenses revelaron a Ad Age que la publicidad en la plataforma será más cara que en la competencia y que el servicio podría llegar al mercado a finales de este año.