El VP de Loyalty & Entertainment de Mercado Libre describe la estrategia de negocio de Mercado Play, el potencial de la plataforma en el segmento AVOD y el rol de la tecnología para alimentar la conexión con las audiencias.
In July 2025, 39% of all titles—67,000 out of 172,000—were shared across two or more US VoD platforms, up from just 9% five years ago, according to Ampere Analysis.
The new service will debut with over 12,000 hours of on-demand programming, 12 live channels, and exclusive next-day access to Fox series, targeting both cable subscribers and cord-cutters.