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El ecosistema FAST de Canela superó las 6 millones de horas de visualización mensual, un extraordinario aumento del 88 % interanual desde las 3.2 millones de horas registradas en junio de 2024.
Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
El ejecutivo, Head del Departamento de Analytics e Insights de Samsung Ads para Latinoamérica, reveló el dato durante su participación en la conferencia Brasil Streaming. El evento fue organizado por Teletime y Tela Viva en São Paulo.
FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.