Últimas noticias sobre cbs
30 MAY 2025
Trends
Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation
According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
28 MAY 2025
Trends
YouTube maintains largest share of TV viewing among media companies for third consecutive month
Paramount exhibits largest monthly increase in April’s Media Distributor Gauge, driven by CBS. Disney and NBCUniversal also gain share.
17 FEB 2025
Tendencias
USA: El contenido deportivo domina el entretenimiento digital
Según un estudio de BB Media, las 133 plataformas especializadas en deportes atienden a audiencias apasionadas con contenido personalizado, superando a los servicios centrados en reality shows, ciencia e incluso noticias.
14 FEB 2025
Deals
Paramount-Skydance merger reached SEC and EU approvals
The merger got a greenlight by the Securities and Exchange Commission (SEC), who made Paramount Global’s S-4, or the form filed to the SEC in M&A cases, effective as of Thursday.
4 FEB 2025
Acuerdos
Paramount Global y Nielsen firman un acuerdo plurianual de medición y análisis
La asociación incluye la medición para todas las plataformas de Paramount: emisión nacional y local, todas las redes de cable y streaming en Paramount+ y Pluto TV.