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For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.
The report outlines how the broadcaster’s Fast Forward strategy continues to deliver tangible results in a fast-changing media landscape. The channel reported total revenues exceeding £1 billion for the fourth consecutive year, reaching £1.04 billion.
Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.