Últimas noticias sobre connected-tv

Connected TV ad spend set to hit US$26 billion in 2023 in the United States 16 AGO 2023

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Connected TV ad spend set to hit US$26 billion in 2023 in the United States

Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
51% of CTV device owners engage in commerce-related activities through their TV 25 JUL 2023

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51% of CTV device owners engage in commerce-related activities through their TV

New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
América Latina: Brasil, México y Argentina lideran la adopción de TV Conectada 12 JUN 2023

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América Latina: Brasil, México y Argentina lideran la adopción de TV Conectada

El dato surge del estudio de Comscore “Connected TV, OTT y Addressable Advertising 2022”, elaborado en colaboración con IAB Hispanoamérica.
49% of adults in the United States watch video via a connected TV device daily 8 JUN 2023

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49% of adults in the United States watch video via a connected TV device daily

Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.
UK Connected TV market is expected to grow to £2.31 billion by 2026 7 FEB 2023

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UK Connected TV market is expected to grow to £2.31 billion by 2026

An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.