Últimas noticias sobre ctv
29 APR 2025
Markets
CTV advertising rebounds with strong double-digit growth
Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
24 APR 2025
Trends
CTV advertising grows with interactive gains and frequency risks
In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
22 APR 2025
Markets
USA: CTV home screen becomes prime hub for engagement and commerce
LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
21 APR 2025
Markets
USA: CTV networks join forces to drive more inclusive advertising
Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.
1 APR 2025
Streaming
De la mano de la CTV, Mercado Play expande su alcance América Latina
La plataforma de streaming gratuito de Mercado Libre amplía su alcance y llega a los televisores inteligentes con Samsung (Tizen), LG (webOS), Android TV y Google TV, sin necesidad de dispositivos adicionales.