Últimas noticias sobre digital-i
24 JUL 2025
Markets
UK: Children’s content emerges as a strategic asset for streamers in daily viewer retention
In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.
2 JUL 2025
Trends
Australia is the largest consumer of documentaries globally
Three-quarters of Australian streaming subscribers watched documentary content in Q1 2025, while only 32% of Japanese accounts viewed the genre.
22 MAY 2025
Trends
Streaming giants retreat from originals, while licensed content drive growth
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.
19 MAR 2025
Trends
Streaming’s secret weapon: legacy TV dominates global viewing trends
Legacy U.S. dramas and sitcoms continue to dominate global streaming, with "Grey’s Anatomy" leading at over 1 billion hours viewed across Disney+ and Netflix. As platforms embrace cross-licensing, classics like "Friends," "Prison Break," and "The Big Bang Theory" prove that older, bingeable series remain streaming’s most valuable assets.
25 NOV 2022
Lanzamientos
BB Media & Digital i lanzan el primer servicio de medición de audiencias online en Latam
El nuevo servicio denominado Streaming on Demand Analytics Latam (SoDA Latam), está dedicado a la medición de audiencias de contenidos online en la región.