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Viewers aged 18–34 are 21% more likely than the average viewer to have watched mini-dramas in the past month. Commissioners are using social platforms as both distribution channels and discovery funnels for premium apps such as DramaBox and ReelShorts.

With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.

Con episodios verticales de hasta un minuto, servicios globales como ViX MicrO de TelevisaUnivision e iQIYI en Asia están registrando un aumento notable en el consumo, mientras que plataformas como Reel Short ya superan los 450 títulos solo en México y las apps dedicadas a microdramas han superado el millón de descargas.