Últimas noticias sobre engagement

Global streaming sees quality gains but engagement slips in H1 2025 12 AUG 2025

Markets

Global streaming sees quality gains but engagement slips in H1 2025

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
UK: BARB launches industry-first reporting of YouTube Channel viewing on TV Sets 1 AUG 2025

Markets

UK: BARB launches industry-first reporting of YouTube Channel viewing on TV Sets

In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.
Consumer confidence drives entertainment spending surge 4 APR 2025

Forecasts

Consumer confidence drives entertainment spending surge

A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.
Subscribers watched over 94 billion hours on Netflix from July to December 2024 28 FEB 2025

Markets

Subscribers watched over 94 billion hours on Netflix from July to December 2024

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.
Argentina: ¿qué contenidos de streaming de video tuvieron mayor engagement en agosto? 16 SEP 2024

Mercados

Argentina: ¿qué contenidos de streaming de video tuvieron mayor engagement en agosto?

Kantar Ibope Media realizó un estudio con foco en el top 20 de contenidos de streaming de video que generaron la mayor cantidad de conversaciones e interacciones en redes sociales.