LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.
A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.
Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.
Kantar Ibope Media realizó un estudio con foco en el top 20 de contenidos de streaming de video que generaron la mayor cantidad de conversaciones e interacciones en redes sociales.