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The FreeWheel Video Marketplace Report (VMR) highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.

Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.