Crunchyroll hits 17 million subscribers, Netflix and Amazon commission 53% of titles abroad, and 60% of Gen Z viewers recognize anime-first brands—making global content central to streaming growth strategies.
According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.
According to Bilibili data, they are turning to online platforms for stories that are fun, interactive, and emotionally meaningful, putting animation as the top choice for family entertainment.
A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.