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During the opening day of Digital MIPTV, one of the featured panels was titled “One TV year in the world: cracking audience trends” and was presented by Glance, a brand of Médiamétrie.

Rights holders, broadcasters and other sports stakeholders had to reinvent themselves in order to offer attractive content to their fans during this shutdown, then to prepare for an expected return of sports events.

Channels have adapted their content to the context and platforms have developed more children’s programmes. Societal changes are reflected in the contents: environment, diversity and technology are new recurrent themes.

2020 will undeniably always be marked by the coronavirus crisis. But one indicator has come out a winner due to lockdowns - the amount of time spent watching TV. During Mipcom, Glance unveiled the trends that are and will be marking this atypical year.

In the 2018-2019 season, imported and co-produced shows were especially numerous among the best performing scripted series, according to Glance’s Scripted Series Report 2019.