Rights holders, broadcasters and other sports stakeholders had to reinvent themselves in order to offer attractive content to their fans during this shutdown, then to prepare for an expected return of sports events.
Channels have adapted their content to the context and platforms have developed more children’s programmes. Societal changes are reflected in the contents: environment, diversity and technology are new recurrent themes.
2020 will undeniably always be marked by the coronavirus crisis. But one indicator has come out a winner due to lockdowns - the amount of time spent watching TV. During Mipcom, Glance unveiled the trends that are and will be marking this atypical year.