Últimas noticias sobre global
23 APR 2025
Trends
Global Streaming sees decline in engagement but gains in quality and user experience
Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
21 APR 2025
Forecasts
Global media usage hits peak in 2024, expected to decline in 2025
Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
11 APR 2025
Markets
Global streamers accelerate shift in scripted commissions beyond North America
According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.
20 MAR 2025
Forecasts
Global Fixed Broadband Growth Slows Slightly, but Emerging Markets Drive Expansion
Global fixed broadband subscribers are projected to reach 1.614 billion by 2030, growing by 10.2% from mid-2024, with the highest increases in the Middle East & Africa (36.9%) and Latin America (21.5%), while mature markets see slower expansion.
6 SEP 2024
Tendencias
¿Qué plataformas publicitarias eligen consumidores y profesionales del marketing?
El estudio Kantar Media Reactions 2024 revela que América Latina, los profesionales eligieron Google, Instagram, YouTube, Mercado Libre y TikTok como las mejores plataformas publicitarias.