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Global VOD subscriptions surge by 8.4 Million in Q1 13 MAY 2025

Markets

Global VOD subscriptions surge by 8.4 Million in Q1

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.
Global video consumption shifts toward digital, mobile, and local content 5 MAY 2025

Forecasts

Global video consumption shifts toward digital, mobile, and local content

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.
Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
Global streamers accelerate shift in scripted commissions beyond North America 11 APR 2025

Markets

Global streamers accelerate shift in scripted commissions beyond North America

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.