En su primer upfront, la plataforma reveló el número global de suscriptores del plan soportado por los anuncios y reconoción que más de una cuarta parte de los nuevos abonados eligen el plan con publicidad.
Netflix announced that Reed Hastings has become Executive Chairman, and Greg Peters has stepped up from COO to become Ted Sarandos’ co-CEO and a member of the Netflix board.
La plataforma anunció los detalles de su plan "Básico con anuncios", el más económico de Netflix con pausas publicitarias, que estará disponible a partir de noviembre.
Netflix has hired two of Snap’s top executives to lead its advertising sales team: Jeremi Gorman, Snap's Chief Business Officer, and Peter Naylor, Snap's Vice President of Ad Sales.
Microsoft has been selected as Netflix’s technology and sales partner to help power its first ad-supported subscription offering. All ads served on Netflix will be exclusively available through the Microsoft platform.