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Noticias de hub en Señal News

Últimas noticias sobre hub

Beyond Exclusivity: Why Streamers Are Struggling to Keep Loyal Viewers 21 MAR 2025

Trends

Beyond Exclusivity: Why Streamers Are Struggling to Keep Loyal Viewers

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).
Streaming becomes the new go-to destination for sports fans 10 MAR 2025

Trends

Streaming becomes the new go-to destination for sports fans

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.
USA: Households use around 13 different sources of entertainment 5 DEC 2024

Trends

USA: Households use around 13 different sources of entertainment

A new research from Hub revealed the increasing complexity of viewers' entertainment ecosystem.
AD Digital y Amagi lanzan hub de medios para TV Conectada para Brasil y América Latina 4 DEC 2024

Lanzamientos

AD Digital y Amagi lanzan hub de medios para TV Conectada para Brasil y América Latina

Se trata de Amagi ADS PLUS by AD Digital y conectará a los anunciantes con las mejores oportunidades en CTV, canales FAST y aplicaciones, con un enfoque en un entorno calificado y altamente curado.
USA: 60% Smart TVs are connected to a streaming platform 5 AUG 2024

Trends

USA: 60% Smart TVs are connected to a streaming platform

A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.