Últimas noticias sobre hub
4 DIC 2024
Lanzamientos
AD Digital y Amagi lanzan hub de medios para TV Conectada para Brasil y América Latina
Se trata de Amagi ADS PLUS by AD Digital y conectará a los anunciantes con las mejores oportunidades en CTV, canales FAST y aplicaciones, con un enfoque en un entorno calificado y altamente curado.
5 AGO 2024
Trends
USA: 60% Smart TVs are connected to a streaming platform
A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
30 ENE 2024
Eventos
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
12 ENE 2024
Eventos
Does content discovery still have room for improvement?
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
5 ENE 2024
Eventos
Preference for ad-supported streaming continues to rise
The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.