Es fruto de la unión entre el productor israelí Koby Gal Raday, las productoras brasileñas Ilda Santiago y MyMama Entertainment, de Mayra Faour Auad, junto con la alemana Beta Film.
It will be an international production company set to create signature cinema and television works.It will focus on premium scripted series and feature films from Brazil and Latin America, as well as on international high-end projects from A-list talents.