Lisette will lead Insight TV’s FAST strategy and oversee key FAST accounts, as well as drive the development of original content and commissioning efforts.
El ejecutivo sostiene que con esta alianza 2BeNamed contribuirá a que el ecosistema de TV paga recupere el valor que tuvo en sus inicios con contenidos de calidad y sin cortes comerciales.
Executives from A+E Networks, Insight TV, Leonine Studios, Atresmedia, and SIC discuss the recent changes in the distribution industry and highlight the most appealing business models.