Últimas noticias sobre lg-ad-solutions
10 OCT 2025
Trends
LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising
According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.
10 SEP 2025
Streaming
LG Ad Solutions inicia sus operaciones en Brasil
Basada en São Paulo, la división de tecnología publicitaria de LG Electronics es responsable de campañas de alto impacto basadas en datos en todo el ecosistema televisivo de la marca.
14 AUG 2025
Markets
Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures
According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.
22 APR 2025
Markets
USA: CTV home screen becomes prime hub for engagement and commerce
LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
16 JAN 2025
Forecasts
CTV takes center stage in modern advertising
LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.