Últimas noticias sobre lg-ad-solutions

A study by LG Ad Solutions revealed that CTV is gaining terrain among US consumers, showing an increase from 2023.

Una investigación de LG Ad Solutions sostiene que el 53% de los usuarios norteamericanos desea que los anuncios tuvieran una opción rápida para comprar el producto; y que a un 63% le gustaría poder ver el inventario de tiendas y marcas en la TV.

LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.

LG Ad Solutions has released the findings of its latest streaming report, “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shift away from linear TV, with 25% of those saying they are watching less linear television than a year ago.

In its latest “How We Watch: Trends in TV Habits” research, LG Ad Solutions revealed that 52% of viewers in the United States use four or more streaming apps, and only a tiny minority (3%) does not stream.