Últimas noticias sobre lg-ad-solutions

USA: ads in Smart TV increase viewer engagement by 132% 2 OCT 2024

Trends

USA: ads in Smart TV increase viewer engagement by 132%

A new research by LG Ad Solutions revealed insights on how Smart TVs are changing the television landscape for both viewers and advertisers.
USA: 87% of CTV users typically watch the Super Bowl 23 SEP 2024

Trends

USA: 87% of CTV users typically watch the Super Bowl

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
USA: 94% of Hispanic Americans have access to CTV 29 AGO 2024

Markets

USA: 94% of Hispanic Americans have access to CTV

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.
USA: Holidays ads campaigns need to start earlier 1 AGO 2024

Trends

USA: Holidays ads campaigns need to start earlier

LG Ad Solutions’ "Season’s Streamings 2024” underscored the importance of early and online shopping, the influence of targeted ads, and the potential for multi-device purchasing.