Últimas noticias sobre lg-ad-solutions

Basada en São Paulo, la división de tecnología publicitaria de LG Electronics es responsable de campañas de alto impacto basadas en datos en todo el ecosistema televisivo de la marca.

According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.

LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.

A new research by LG Ad Solutions revealed insights on how Smart TVs are changing the television landscape for both viewers and advertisers.