Últimas noticias sobre médiamétrie

The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.

During 2023, children’s blocks on generalist channels have progressed, and animated series have maintained their strong positions, according to data from Médiamétrie.

According to NPA Conseil and Médiamétrie’s data, the local offer in France has become “premium,” integrating mainly regionalized content, channels more suited to French audiences and published by leading rights holders

AVOD and FAST advertising revenues reached €255 million in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year, NPA Conseil and Médiamétrie estimate.

That occurs even though broadcasting rights are being transferred to pay-TV channels, general interest channels broadcast less hours of sports and there is a strong expansion into the sports rights marketplace by Internet giants and OTT platforms.