By the close of 2024, the region is expected to reach nearly 2,500 screens, reflecting the rising demand for cinematic experiences across MENA, driven primarily by Saudi Arabia.
A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.
The Over-The-Top video streaming market in the Middle East and North Africa (MENA) region experienced robust growth in 2023, with Omdia data reporting a 13% increase across the region and revenues exceeding $1 billion.