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Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.

The company reported a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris and U.S. primetime, up 82% from the Tokyo Olympics.

Led by Peacock, Paris Olympics streaming surpassed the entire coverage of the Tokyo Olympics with 4.5 billion minutes.

Tratando de evitar quedar fuera de las negociaciones, TNT Sports anunció que igualará la oferta realizada por Amazon para uno de los paquetes, que fuera aprobada por la liga en abril pasado. De concretarse, la NBA deberá decidir.

While the agreements will now be sent to the league’s governors for approval, the confirmation of new contracts could be delayed if Warner matches rival offers in last attempt to retain rights.