The VP of Product at Gracenote, the content solutions business unit of Nielsen, highlights the need for video services of connecting the right viewer to the right program at the right time, to improve their user experiences.
Así lo afirma el estudio de Nielsen "2023 Serie Inteligencia Diversa", que también revela que el 22% de los consumidores hispanos en dedican menos de tiempo a los contenidos televisivos en directo y en diferido que la población norteamericana en general.
El ejecutivo ejercerá la presidencia de la compañía, conservando su actual cargo de Director Financiero. Seguirá reportando a Karthik Rao, CEO de Nielsen.
There are two key factors inhibiting content discovery in today’s streaming-first TV world: an overwhelming array of content and content sources, and limited media metadata, according to Nielsen.
Gracenote unveiled a new program developed to help content publishers and broadcasters of all sizes get their FAST channels and programming distributed by major streaming platforms more easily.