Últimas noticias sobre nielsen
13 JUN 2025
Tendencias
¿Cuáles son los tres factores clave del crecimiento deportivo mundial?
Nielsen, en su informe "Informe Global de Deportes 2025", identifica tres factores que permiten a los profesionales del marketing optimizar las estrategias de patrocinio y liberar el potencial del deporte mundial.
11 JUN 2025
Tendencias
Publicidad contextual en CTV: mayor escala y transparencia para anunciantes
Gracenote, la unidad de negocio de datos de contenido de Nielsen, los revela en su nuevo informe sobre publicidad contextual. El estudio sostiene que la fragmentación es uno de los grandes retos de la CTV.
30 MAY 2025
Markets
Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services
According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.
30 MAY 2025
Trends
Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation
According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
28 MAY 2025
Trends
YouTube maintains largest share of TV viewing among media companies for third consecutive month
Paramount exhibits largest monthly increase in April’s Media Distributor Gauge, driven by CBS. Disney and NBCUniversal also gain share.