Últimas noticias sobre nielsen

New data and market dynamics show that mid-tier consolidations, audience-aligned partnerships, and innovative cross-platform bundles offer more sustainable value than billion-dollar takeovers, with companies like A24, Crunchyroll, and Paramount+ primed for strategic plays.

With 1,960 FAST channels and SVOD catalogs growing 17% in 2025, nearly half of viewers say content discovery has become difficult—prompting 49% to consider cancelling subscriptions.

El crecimiento estuvo impulsado por las transmisiones del fútbol americano universitario y de la NFL, siendo las cadenas afiliadas responsables de gran parte de la perfomance.

Durante el tercer trimestre de este año, los consumidores dedicaron el 62% de su tiempo diario a la radio, el 20% a los podcasts, el 15% a la música en streaming y el 3% a la radio por satélite.

CTV ad spend in the U.S. is projected to hit $26.6 billion in 2025—up 12% year-over-year—yet 80% of marketers still rely on narrow performance-based tactics, limiting brand reach and effectiveness.