Últimas noticias sobre nielsen

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

A research by Nielsen showed a convergence of factors has propelled elite women’s sports to unprecedented heights in terms of interest, viewership, and attendance, leaving the challenge in how can this momentum be sustained.

A research by eMarketer showed that Disney Channel viewership fell in the last 10 years, while kids 2-10 viewed three times more YouTube content in April compared with Disney+.

Según Nielsen, por primera vez, los contenidos VoD representaron la mayor cuota de consumo de video jamás registrada por un medio en los Estados Unidos.

The exec will lead Gracenote in continuing its accelerated growth and driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to play a critical role in growing the business.