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The deal builds on the strategic partnership between Banijay and TBS announced earlier this year and brings the format into the largest European studio’s elite portfolio of superbrands.

This alliance aims to boost US and UK co-productions and increase US production in the UK.

ATS’s SVP of Production, Nicola Griffiths, will lead the Manchester base, building on its international coproduction partnerships and original IP offering.

The deal is a first in terms of ITV Studios’ first FAST channel creation for third-party IP and Tokyo Broadcasting’s first foray into FAST. ITV Studios will create, operate, market, and distribute the channel in the UK and Canada initially, with Australia and several other major territories to follow in the coming months.

O4 Media's track record of successfully introducing captivating content to the Indian market continues with "Ninja Warrior," securing exclusive distribution rights in India from Japan's Tokyo Broadcasting System Television.