Últimas noticias sobre parks-associates

Research 10 MAY 2022

How many consumers livestream online content in the United States?

10 MAY 2022
Parks Associates’ new video research finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content.

Research 20 ABR 2022

Sony’s share of smart TV market grew in 2021, reducing the gap with Samsung, LG, and Vizio

20 ABR 2022
According to Parks Associates, Sony showed clear growth among smart TVs purchased or received in the previous six months, compared to 2020, which pushed this brand past Vizio and into the top three.

Research 12 ABR 2022

Amazon Prime Video reaches a 45% penetration rate in the United States

12 ABR 2022
As of the third quarter 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of internet households in the United States, new consumer research from Parks Associates’ Video Services Dashboard reveals.

Research 14 FEB 2022

More than half of U.S. broadband households own a smart TV

14 FEB 2022
A recent Parks Associates study analyzing consumers’ shift in viewing behaviors reveals that 55% of the households

Research 16 DIC 2021

US OTT subscriber churn rate reaches 44% in 2021

16 DIC 2021
A recent Parks Associates study reveals that nearly 50% of total US consumers have an average of four OTT services, though well over half of the group also plans to cancel amid a lack of new content availability.