Últimas noticias sobre parks-associates

Social video now accounts for 4.9 hours per week of TV viewing, 20% of all video consumed on the television, surpassing time spent watching pay TV or broadcast video.

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

Research from Parks Associates showed that consumers who do not bundle their home services experienced a rise in monthly expenses from Q3 2023 to Q3 2024.

Parks Associates’ latest research revealed that the amount of smart TVs and streaming media players has increased from 2020.

Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.