Últimas noticias sobre parrot-analitycs

How important are NBC and Bravo for Comcast\ 22 NOV 2024

Trends

How important are NBC and Bravo for Comcast's strategy?

A study by Parrot Analytics showed that both networks have a strong audience demand, reinforcing their crucial role in Comcast's entertainment strategy.
The streaming shift: Netflix now surpassing legacy studios in content demand 18 OCT 2024

Markets

The streaming shift: Netflix now surpassing legacy studios in content demand

A recent research by Parrot Analytics analyzed the streamers’ performance and upcoming challenges.
Netflix dominated Q2 2024 as rivals battle for market share 16 AGO 2024

Markets

Netflix dominated Q2 2024 as rivals battle for market share

Parrot Analytics' Streaming Report Card revealed that, in the second quarter of 2024, Netflix continued to assert its dominance with subscriber growth and revenue, while other platforms like Disney+, Hulu, and Max face varying levels of success in retaining their demand share.
Is the Disney+, Hulu and Max bundle the key to end Netflix’s dominance? 8 AGO 2024

Markets

Is the Disney+, Hulu and Max bundle the key to end Netflix’s dominance?

The recently launched bundle has more than double the audience demand versus Netflix’s current industry-leading catalog. The key remains in how to best leverage this demand for franchise IP.
Parrot IQ, a new data-driven consultancy for entertainment and media companies 20 MAR 2024

Apps

Parrot IQ, a new data-driven consultancy for entertainment and media companies

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.