New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.
Barlovento Comunicación publicó un estudio, de 12 mil entrevistas distribuidas, que hará un tracking durante todo el año y arrojará datos mensuales del alcance de las OTTs en España.
Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.
UK's Barb has released data from its Establishment Survey showing that 20 million UK homes had access to an SVOD service, a slight dip from 20.1 million UK homes (68.8%) in Q2.
Los datos emergen de la Oleada 23 del Barómetro OTT de GECA a partir de una muestra tomada del 2 al 17 de enero, encuestando a 2.000 individuos -en forma remota- pertenecientes a todo el territorio español.