Últimas noticias sobre standard-media-index
14 JUL 2023
Data
Ad spend in the UK declined -2% in the first five months of 2023
The UK ad market dropped -2% in 2023 YTD (January to May), an improvement from the trends seen in the second half of 2022, when the market declined -4% year-over-year, according to new data from Guideline.
11 AGO 2022
Data
TV ad spending in the United States dropped in the second quarter
In June 2022, monthly ad spend evolution entered negative year-over-year growth territory for the first time this year, shifting down -3% vs. last year, according to data from Standard Media Index.
20 MAY 2022
Data
Las inversiones publicitarias en CTV alcanzarían a U$D 21,2 mil millones en 2022
Según IAB US, las inversiones de marketing en Connected TV se consideran "obligatorias" para el 76% de las marcas. El estudio proyecta un crecimiento de 39% en las inversiones en CTV para este año.
25 MAY 2020
Ad Sales
U.S. ADVERTISING MARKET PLUMMETS 35% IN APRIL
The total value of the U.S. Ad Market Tracker fell 30% from March, and 35% from February, which was the last "normal" month of U.S. ad demand prior to the effects of the COVID-19 pandemic on ad spending.
4 MAY 2020
Data
USA TV AD SALES REVENUE DROPS BY 13% IN MARCH
According to the Standard Media Index, Broadcast TV ad revenue fell by 19% in March to USD 1.16 billion and Cable TV dropped by 10.9% to USD 2.4 billion, with the cancellation of live sports programming as the main reason.