Últimas noticias sobre standard-media-index

Research 11 AGO 2022

TV ad spending in the United States dropped in the second quarter

11 AGO 2022
In June 2022, monthly ad spend evolution entered negative year-over-year growth territory for the first time this year, shifting down -3% vs. last year, according to data from Standard Media Index.

Research 20 MAY 2022

Las inversiones publicitarias en CTV alcanzarían a U$D 21,2 mil millones en 2022

20 MAY 2022
Según IAB US, las inversiones de marketing en Connected TV se consideran "obligatorias" para el 76% de las marcas. El estudio proyecta un crecimiento de 39% en las inversiones en CTV para este año.

TV 25 MAY 2020

U.S. ADVERTISING MARKET PLUMMETS 35% IN APRIL

25 MAY 2020
The total value of the U.S. Ad Market Tracker fell 30% from March, and 35% from February, which was the last "normal" month of U.S. ad demand prior to the effects of the COVID-19 pandemic on ad spending.

Interviews 4 MAY 2020

USA TV AD SALES REVENUE DROPS BY 13% IN MARCH

4 MAY 2020
According to the Standard Media Index, Broadcast TV ad revenue fell by 19% in March to USD 1.16 billion and Cable TV dropped by 10.9% to USD 2.4 billion, with the cancellation of live sports programming as the main reason.