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Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

With a projected increase of over 14 million monthly active users, ViX is set to outperform Netflix, Disney+, and Prime Video in year-over-year growth across the Americas, fueled by its bilingual content mix and dominant position in Spanish-speaking markets.

Con un aumento proyectado de más de catorce millones de usuarios activos mensuales, ViX superará a Netflix, Disney+ y Prime Video en crecimiento interanual en las Américas, impulsado por su oferta de contenido bilingüe y su posición dominante en los mercados hispanohablantes.

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.