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Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.
The partnership adds five live TF1 channels and over 30,000 on-demand hours to Netflix France by 2026, expanding its ad-supported tier and targeting the country’s 58 million broadcast viewers amid rising competition from local platforms.
Durante los primeros partidos de la competición, el canal del streamer brasileño Casimiro Miguel alcanzó 17,4 millones de dispositivos únicos en YouTube.
As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.