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UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.
60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.
Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%.
Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.