In order to track and identify key trends in viewing habits, TiVo has released its “TiVo Q2 2022 Video Trends Report,” conducted across the United States and Canada.
Although consumers are utilizing a significant number of different streaming services, there are still many pay TV subscribers who do not even consider cutting the cord, TiVo remarked in its latest report.
Since the fourth quarter of 2020, the average number of video services in the United States and Canada increased from 6.9 to 8.75 - a 27% increase -, according to TiVo's “Q2 2021 Video Trends Report”.