Paramount Global confirmed that its flagship streaming service Paramount+ will combine with its Showtime app in the United States on June 27. The merger will come with an increase in pricing.
Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
BBC Studios’ Jennie Baird, Omnicom Media Group’s Kelly Metz, Paramount Premium Group’s David Nevins, and NBCUniversal Telemundo Enterprises’ Romina Rosado are among the featured speakers.
Paramount hosted an event set at Outernet London, a new immersive culture, music and media district on iconic Denmark Street, to celebrate the debut of Paramount+ in the UK and Ireland on June 22.
Promovió a Marco Nobili como VP Ejecutivo y Gerente General Internacional de Paramount+ y a Olivier Jollet como VP Ejecutivo y Gerente General Internacional de Pluto TV.