Últimas noticias sobre tony-marlow
10 OCT 2025
Trends
LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising
According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.
24 JAN 2024
Data
USA: 53% de usuarios CTV desean realizar sus compras por medio de anuncios en TV
Una investigación de LG Ad Solutions sostiene que el 53% de los usuarios norteamericanos desea que los anuncios tuvieran una opción rápida para comprar el producto; y que a un 63% le gustaría poder ver el inventario de tiendas y marcas en la TV.
17 JAN 2024
Data
Why do CTV users want a more robust shoppable TV experience?
LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.