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Danish streaming market surpasses five million paid subscriptions for the first time 21 MAY 2025

Markets

Danish streaming market surpasses five million paid subscriptions for the first time

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth 20 MAY 2025

Markets

Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth

Over 3.7 million new streaming subscriptions were added in the Nordics over the past year, pushing the total past 23 million. Sweden alone accounted for more than 2 million of those, with ad-supported models driving over half of the regional growth.
Black audiences drive engagement across blockbusters and streaming 16 MAY 2025

Markets

Black audiences drive engagement across blockbusters and streaming

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.
Upfronts 2025: TelevisaUnivision sets strategic vision 14 MAY 2025

Free TV

Upfronts 2025: TelevisaUnivision sets strategic vision

At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.
Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets 14 MAY 2025

Markets

Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets

Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.