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In H1 2025, paying streaming subscribers rose 15.3% to 7.2 million, streaming revenue climbed 27% to €235 million, and start-up losses fell nearly 60%, offsetting a 6.9% drop in TV ad sales and driving confidence in a €780 million full-year EBITA target.

El consumo promedio fue de 184 minutos al día, un 3,6% menos que en julio de 2024, mientras Antena 3 lideró por duodécimo mes consecutivo con un 12,9% de cuota; “Pasapalabra”, “Sueños de libertad” y “Antena 3 Noticias” dominaron los rankings.

Un relevamiento de Hibou proporciona una descripción general del comportamiento del consumidor cuando se enfrenta a la comunicación publicitaria en una amplia gama de canales, como streaming, TV, mercados y aplicaciones.

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.