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Over 13% of UK consumers now stream more than four hours a day, equating to 60 full days of viewing each year. Gen Z leads in consumption, yet 62% of Gen X remain the primary payers for streaming subscriptions.

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.

Cuba Pictures will become a label within Vice Studios, expanding the company’s successful UK scripted content business. The acquisition of Cuba Pictures follows Vice Media’s distribution deal with ITV Studios and recent acquisition of London Alley Entertainment, which combined with Pulse Films, creates one of the world’s largest commercials and music video production studios.

A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.

Percy & Warren’s Industry Survey reveals strong backing for regulatory measures to support the UK’s broadcasting sector, with 80.3% of respondents endorsing the government’s proposed streaming levy and 83.6% believing that now is the right time for its implementation. A significant 75.4% expressed concern that public service broadcasters (PSBs) will not survive without financial intervention.