Últimas noticias sobre upfronts

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

During this week, the traditional Upfronts were held in New York City, and major media companies took the opportunity to show advertisers, critics and journalists their programming plans for the next TV season.

Ya son varios los grandes estudios que confirmaron las fechas de sus presentaciones tanto en los tradicionales Upfronts en la ciudad de Nueva York como en los LA Screenings, que se llevan a cabo en Hollywood, Los Ángeles, al finalizar los Upfronts.

After the pandemic forced the industry’s main media groups to suspend their upfront presentations for two years in a row, there are already several companies organizing face-to-face events again for this 2022.

Companies such as NBCUniversal, Fox, Discovery, Univision, Disney and WarnerMedia made presentations and advanced their main programming news, this year in a virtual way.