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Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

Major players including Disney, Netflix, and Lionsgate have denounced the policy and signaled an intention to challenge it, both politically and operationally. Internationally, the proposal has raised concerns among U.S. allies who fear economic repercussions and potential job losses in their domestic film industries.

In her new role, Catalina will lead on sales of ITV Studio’s burgeoning 95,000 hour catalogue to the Latin American region and support all US sales initiatives.

A new bill proposes a 35% tax credit for animated films, series, and shorts—potentially unlocking $750 million over 10 years and reversing the talent exodus from California.