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USA: Local media surges as a lifeline amid the LA crisis 20 FEB 2025

Markets

USA: Local media surges as a lifeline amid the LA crisis

On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.
Sports Co-Viewing peaked in the United States 19 FEB 2025

Trends

Sports Co-Viewing peaked in the United States

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.
Global fixed broadband subscriptions pass 1.5 billion 31 JAN 2025

Markets

Global fixed broadband subscriptions pass 1.5 billion

While growth is still rapid worldwide, some markets are already reaching saturation levels. The US reports more subscriptions than households.
USA: What is the future of the Pay TV business? 28 JAN 2025

Markets

USA: What is the future of the Pay TV business?

S&P Global analyzed that linear TV's decline in the U.S. is irreversible, but no immediate cliff exists. The company expects the decline will be steady and take years to reach its conclusion.
Imagen Roku alcanzó 30.5 millones de usuarios activos, con un crecimiento del 39% 21 JUL 2020

Streaming

ROKU FINDS THAT 32% OF USA'S HOMES HAVE NO PAY-TV

The study company's findings establishes that 25% of households identified as cord shavers cut back on their pay-TV service, with 45% of cord shavers saying they’re likely to cut the cord entirely in the next six months.