Ampere Analysis reports a 19% growth in weekly influencer video viewing since 2020, with usage surging especially among 55–64-year-olds and Smart TV adoption accelerating YouTube’s reach.
Mediavision reports traditional TV now accounts for just 30% of total video viewing, while social video captures 20% and dominates among viewers aged 15–34.
Online video streaming revenue is forecast at $214.6 billion in 2025, with subscription services contributing 77% and advertising revenue projected at $42.1 billion.
Es la primera solución de medios en el mercado brasileño que utiliza datos propios de la base de datos de Vivo para conectar marcas con consumidores reales y verificados.