Últimas noticias sobre video
22 JUL 2025
Tendencias
Creadores de contenido digital amplían su alcance global
La afirmación emerge del informe "State of Social 2025", elaborado por Comscore. El reporte también sostiene que el video domina el engagement en las plataformas.
1 JUL 2025
Markets
Australia: Free TV accounts for the majority of content viewing
The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.
26 JUN 2025
Mercados
Brasil: 56.000 marcas invirtieron en anuncios de video durante 2024
El estudio "Data Stories #47 – Zoom-in", de Kantar Ibope Media, revela que el formato sigue siendo uno de los más relevantes para la publicidad. El relevamiento incluye videos emitidos en televisión abierta, cines y plataformas digitales.
23 APR 2025
Trends
Global Streaming sees decline in engagement but gains in quality and user experience
Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
3 MAR 2025
Markets
France: SVoD growth, Pay-TV shifts, and a €9.6B video market by 2029
Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.