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Noticias de video en Señal News

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Creadores de contenido digital amplían su alcance global 22 JUL 2025

Tendencias

Creadores de contenido digital amplían su alcance global

La afirmación emerge del informe "State of Social 2025", elaborado por Comscore. El reporte también sostiene que el video domina el engagement en las plataformas.
Australia: Free TV accounts for the majority of content viewing 1 JUL 2025

Markets

Australia: Free TV accounts for the majority of content viewing

The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.
Brasil: 56.000 marcas invirtieron en anuncios de video durante 2024 26 JUN 2025

Mercados

Brasil: 56.000 marcas invirtieron en anuncios de video durante 2024

El estudio "Data Stories #47 – Zoom-in", de Kantar Ibope Media, revela que el formato sigue siendo uno de los más relevantes para la publicidad. El relevamiento incluye videos emitidos en televisión abierta, cines y plataformas digitales.
Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
France: SVoD growth, Pay-TV shifts, and a €9.6B video market by 2029 3 MAR 2025

Markets

France: SVoD growth, Pay-TV shifts, and a €9.6B video market by 2029

Latest Futuresource report highlights SVoD’s rise, Pay-TV’s resilience and the evolving entertainment landscape in France. The SVoD surge remains the primary driver of growth, with consumer spend rising 11% year-on-year, to reach €3.1 billion in 2024.