Últimas noticias sobre vod

MTM's ScreenThink study reveals rising churn, deal-driven behavior, and fragile user-platform relationships amid price hikes and market saturation.

Western European video‑on‑demand revenues are projected to hit €35 billion in 2028, growing at a 9 % CAGR, while ad‑supported services’ share rises from 25 % in 2025 to 30 % by 2028, according to ITMedia Consulting.

In July 2025, 39% of all titles—67,000 out of 172,000—were shared across two or more US VoD platforms, up from just 9% five years ago, according to Ampere Analysis.

Pay‑TV subscriptions rose to 15.2 million while SVoD reached 22.1 million homes; revenues up ~6% to €5.5bn in 2024 with VAUNET forecasting €5.8bn for 2025.

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.