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Rights holders, broadcasters and other sports stakeholders had to reinvent themselves in order to offer attractive content to their fans during this shutdown, then to prepare for an expected return of sports events.

That occurs even though broadcasting rights are being transferred to pay-TV channels, general interest channels broadcast less hours of sports and there is a strong expansion into the sports rights marketplace by Internet giants and OTT platforms.

Esto ocurre a pesar de que existe una fuerte expansión en el mercado de derechos deportivos por parte de gigantes de Internet y plataformas OTT, según un nuevo estudio de Glance - Médiamétrie.