Pluto TV, a global leader in free, ad-supported streaming television (FAST), Your Channels and OUTtv, partner to launch PRIDEtv Channel across international markets on Pluto TV this June, in celebration of the Pride Month. PRIDEtv is the lifestyle television channel for the LGBTQI+ community & open-minded, featuring award-winning arthouse films, captivating documentaries, popular queer series, short films, reality shows, and original TV shows. The channel is currently available exclusively on Pluto TV in Austria, Germany, Italy, Latin America, Spain, Sweden, Switzerland, and the UK.
Global content includes documentaries "Beyonce on Top", and "Cherry Grove Stories"; TV series Woke, "#Luimelia", "Single Out" and "All You Need"; movies like "L-Bomb", "Another Gay Movie" and "Eurovision Film Douze Points"; and Reality Show "Queen of the Oilpatch", among others.
Olivier Jollet, Executive Vice President and International General Manager at Pluto TV spoke about the importance of a channel with these characteristics: “Pluto TV is committed to offering a diverse range of programming for a wide range of audiences, and it’s key for us that our viewers feel represented when watching on our platform. PRIDEtv is an important brand that represents the LGBTQ+ community worldwide, and we are happy to bring its iconic content on our platform internationally, featuring stories that can unite our fans," commented.
Jefta Lentz, CEO of Your Channels mentioned the agreement as a way to push the boundaries: “This multi-territory collaboration with Pluto TV not only underscores our commitment to bringing our LGBTQI+ content to a new group of viewers, but also gives us the opportunity to enhance the connection between advertisers and viewers, with our newest technology. By pushing the boundaries of traditional media, we are excited to create more dynamic, targeted advertising opportunities that benefit both viewers and brands," noted.
Finally, Marc Putman, Founder & CEO of OUTtv MEDIA said that the proposal transcends the idea of entertainment: “Launching PRIDEtv on Pluto TV is another milestone in our strategy to expand our services to the global LGBTQI+ and open-minded audiences, offering them a 360-degree content experience. Our programming goes beyond entertainment; it's about creating a space where everyone can see themselves reflected on screen. The content offer includes a mix of global and local productions, and programming varies by territory to ensure it is always relevant to the audience of each territory," expressed.