9 Story and Karma’s World Entertainment secure licensing deals for "Karma's World"

Fans in the North American region will soon be able to experience the branded characters on new product extensions, including watches, backpacks, footwear, and drinkware, among others.


9 Story Media Group and Karma’s World Entertainment have expanded their licensing program for the famous animated property, "Karma’s World." "We are so excited to welcome new partners to the program," Co-VP, Consumer Products at 9 Story Brands, Kyra Halperin, said. "We're confident that the groundbreaking innovations and never-before-seen products that each new partner offers will help bring the story and messaging of Karma’s World to life in new and exciting ways. We're happy to be sharing this news during the Licensing Expo to kick off these amazing new partnerships and celebrate a product line that will help empower kids across the globe to be their best, most authentic selves.”

The slate of new deals was secured by 9 Story Brands, 9 Story’s dedicated consumer products, and the brand management division. The list of new partners includes Rubies for Halloween costumes, Accutime for watches, Sunstaches for vision, Sprayground for co-branded bags/backpacks, Trends for posters and stickers, ISlide USA for print on demand footwear, Prime 3D for lenticular puzzles, Zak Designs for drinkware, dinnerware, flatware, and IG Design Group for Valentine’s Day Cards and Easter seasonal products.

With the new partners on board, Karma’s World now boasts over 40 licensees across multiple product categories, including global partnerships with Mattel, Scholastic and Universal Music Group. Additional licensees previously announced include Isaac Morris, Hybrid Apparel, Franco Manufacturing, KIDdesigns, Crayola, Ground Up International, Fashion Angels, and many more.

The title, which made its debut on Netflix on 15 October 2021, follows 10-year-old Karma Grant, an aspiring musical artist and rapper. Every episode is infused with hip-hop music, streetwear fashion, and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity, and the importance of community. A second season launched in March 2022, and a third season is coming soon.