TV creator and executive producer Alex Baskin has launched his own prodco, 32 Flavors.“This is a time of great upheaval in the business – but also a time of great opportunity,” Baskin said. “Now more than ever, producers need to focus on the bedrock of content – strong storytelling with a creative filter. I’m eager to push the envelope with original content, fresh talent and forming new and meaningful partnerships.”
The LA-based firm will specialize in unscripted programming, and hopes to later expand into scripted TV, movies and podcasts. Baskin will serve as CEO of the company, which he plans to develop into a full-scale production operation that produce unscripted and unscripted content, as well as films and podcasts. 32 Flavors will serve as a coproducer for various titles, including reality series and several feature films set to be announced at a later time.
The company's current slate of co-production projects include Bravo shows "Vanderpump Rules," "The Real Housewives Of Beverly Hills" and "The Real Housewives Of Orange County," and said that an additional forthcoming series is to be announced. The new studio also has a number of projects in development at streamers and networks, in addition to several forthcoming podcasts, including "Once Upon A Con," with AYR Media. Baskin is also producing two upcoming feature films, including horror satire "Skill House" featuring Bryce Hall and 50 Cent.
Baskin, who formerly led unscripted production firm Evolution Media, is credited as an Executive Producer on all these series, as well as "Botched" for E! and "Love In Fairhope" for Hulu. He was previously named president of The Real Housewives Of Orange County producer Evolution Media in 2019, having served as EVP of programming and development and later president of programming and development. He, along with company founder and CEO Douglas Ross, helped to land the firm’s sale to MGM in 2017. Baskin played a key role in building Evolution Media’s slate of returning series prior to his departure last year. During his career, he has executive produced more than 50 series for streamers and broadcast platforms.
This is a time of great upheaval in the business – but also a time of great opportunity.Now more than ever, producers need to focus on the bedrock of content – strong storytelling with a creative filter. I’m eager to push the envelope with original content, fresh talent and forming new and meaningful partnerships.” Alex Baskin TV creator and Executive Producer, Founder, 32 Flavors
